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In 2000, Dan Single and George Gorrow were unsatisfied with the range of jeans on the market and couldn't find pairs that fit properly. Under the name Ksubi, they
started manufacturing their jeans and denim.
Ksubi made its international debut in London in 2002, with an installation held in the depths of an abandoned tube station at Aldwych. Following this, Ksubi became a
contender in the fashion league with their in-store installation at Selfridges Department store in London alongside the likes of Stella McCartney, Martin Margiela and
Marc Jacobs.
Ksubi has three official stores, and their garments, jeans and eyewear are sold in boutiques around the world.
The Ksubi Group quickly grew to a turnover of A$19.7 million in 2007, prior to suffering major operational and financial issues in 2008. In 2010 Ksubi was purchased by
the clothing manufacturer Bleach, who also own and produce Insight and Something Else.
They currently have 29 employees at their head office in Rosebery.
In 2006, a collaborative project with U.S. style icon and fashion designer, Jeremy Scott titled ‘Jeremy Loves Ksubi’ was shown at Scott’s New York Fashion Week
parade alongside his own collection. The collection received rave reviews from the fashion media, and will be available worldwide from April 2007.
Previewing at London Fashion Week in September 2007 was Ksubi’s latest collaboration—"Ksubi for Richard Nicoll sunglasses SS08," designed by Nicoll, made by Ksubi.
The eyewear collection consists of three styles and draws colour from Nicoll’s collection.