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Only Hearts began in 1978 on Columbus Avenue in New York City. The original boutique was a tiny, outrageous temple to all things heart-shaped: vintage lockets to
corsets, the precious to the sensual. It quickly became a destination for heart collectors; lovers searching for the perfect token of appreciation, and wanna-be lovers
searching for a tempting bribe.
Its uniqueness caught the attention of the neighborhood and the newspapers; in February, when lines of customers snaked out the door and down the block, news crews
labeled Only Hearts ‘…a shop for the shameless romantic’ and the first stop in one's search for the perfect Valentine. Neighbors, hipsters, tourists, and
celebrities became enthusiastic regulars. And the iconic New York City heritage brand was born.
Creator Helena Stuart took the idea to multiple locations and her imaginative personal style easily morphed into designing a fresh, seminal take on lingerie as
fashion, her inner outerwearTM concept and ultimately, the outerwear collections of today.
For the past 8 years her partner has been daughter Kaya Stuart, 31. Growing up in Manhattan, she trained at Parsons School of Design and in addition to her work in
fashion was previously a professional pastry chef. Kaya contributes both design and management skills to the company.
The collection 'Helena Stuart for Only Hearts' is designed and manufactured in New York City. It is featured in every major magazine, seen on the hottest celebrities,
and sold at the finest specialty shops and department stores throughout the world. The Only Hearts retail shops have also continued to expand: in addition to the
original boutique on Columbus Avenue, a second NYC store can be found in the heart of NoLiTa on Mott Street. The west coast store is on Montana Avenue in Santa Monica,
California, and three European boutiques are located in Rome, Italy.
