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William Rast is a Los Angeles, California based clothing company founded by Justin Timberlake and Trace Ayala most known for their premium jeans.
On October 17, 2006 Justin Timberlake and Trace Ayala put on their first .
The name "William Rast" is a combination of Timberlake's grandfather's first name and Ayala's grandfather's last name.
William Rast denim has a signature embroidery on the back pockets that resembles a "V" with a slash across it.
William Rast Jeans can be seen on almost every episode of CW's Privileged worn by Joanna Garcia, who was engaged to co-founder Trace Ayala until early 2009.[citation needed]
Johan & Marcella Lindeberg are the creative directors for William Rast.
In early 2011, the company formed a limited-time partnership with Target.
William Rast sponsored the #98 car of Dan Wheldon which won the 2011 Indianapolis 500.
