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7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a brand of designer jeans founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.
7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005. In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets. The brand is sold in over 80 countries including Europe, Canada, and Japan.
Dahan and Glasser, denim designers who had worked in the apparel industry for years, created the company in response to what they saw as a void in the contemporary denim market. Focusing on women's denim lovers, the company enjoyed near-overnight success because of the fit, fabrics, washes, attention to detail, and the iconic swooping logo that adorned the product's back pockets. A myriad of designer denim upstarts followed 7FAM in Los Angeles, making it the world center for casual fashion. 7 For All Mankind's proximity to Los Angeles makes the brand popular with celebrities and urban, fashion-conscious young adults. The two partners brought in Marc Jacobs for financial backing.
7 For All Mankind jeans are characteristically tight-fitting and low-rise, a look associated with the popularising of size zero women. Most products feature elements of distressing and are intentionally manufactured with rips, holes, or stains for the purpose of making them appear worn, or vintage.
The denim collection uses various pocket embroidery designs. The signature logo is found on bootcut jeans, low-rise jeans, straight leg, boycut, wide leg, Jagger, Colette, Roxanne and others. Their A-pocket jean consists of an "A" stitched on the pocket and sometimes incorporating Swarovski Crystals. The Dojo jean consists of a "7" on the pocket, the Kate features V-shaped embroidery, and many other designs exist on various styles. It is not always possible to determine the cut or fit of a 7 For All Mankind jean by the pocket design alone.
The women's line of jeans includes a variety of fits such as: Bootcut, low-rise, A-pocket, wide leg, flare, Dojo, Kaylie, Flynt and others. The men's line includes: Bootcut, Relaxed, Nate, A-pocket, Slimmy, Standard and others.
Both the men's and women's line feature a variety of "washes" which combine fabric, color, and finishing techniques in various combinations. Washes include New York Dark, Medium Chicago, Bombay, and others.
The fits, washes and pocket designs available change with each fashion season.
In 2006, 7 For All Mankind introduced a wider range of clothing items in their collection. These included men's and women's outerwear, sportswear, women's dresses, and woven shirts for men. They sell their wares online and in various department stores including Lord & Taylor, Neiman Marcus, Bloomingdale's, Saks Fifth Avenue, Nordstrom, and Macy's in the USA and House of Fraser and John Lewis in the UK. There are also 7 For All Mankind standalone retail stores, which as of 2009 number 18 in the US, and 11 internationally, including opening a standalone store in Canada's West Edmonton Mall.
